The world of Yours Truly

Reduced to the essentials

In a world that is becoming increasingly complex and noisy, the longing for clarity and simplicity is growing. Less is more – especially when that little is carefully chosen. That's precisely why we invented Yours Truly.
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Wild Beauty

One company, one family, one passion

The North Star of Yours Truly

Behind Yours Truly is Wild Beauty, which has been deeply rooted in the world of hairdressers for over 30 years.

"Loyalty to the hairdresser is the guiding star by which we align everything. Our products are exclusively available in salons. We guarantee this exclusivity." (Noah Wild, Managing Director)

We listen, learn and constantly evolve – without ever losing sight of our values.

Just as the name "Wild" gives the company its name, the company still bears the signature of its owners today: tradition, innovation and transparency for a partnership on equal terms.