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Personalized just for you

Hair care, as individual as you

Yours Truly stands for clarity, simplicity, and uncompromising quality – and for the satisfying feeling of finding exactly the right product. But sometimes, hair care should be even more personal. That's precisely why Yours Truly offers a completely customized solution – tailored to you, your hair, and its current needs. No matter how often those needs change. A short questionnaire is all it takes – and your very own personalized hair care formula is created.

Tell us what you need

Your tailor-made product

Your Yours Truly journey starts here – with just a few questions. In our quiz, we'll determine the perfect care formula for you and your hair from millions of possible active ingredient combinations. Simple, quick, and completely tailored to you.

Salon-exclusive support

Your salon prescription

Do you want the exact formula your hairdresser created for you in the salon? You can get it with the Salon Quiz. Personalized with professional expertise and personal know-how.

You reply, we get to work.

Where the magic happens

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The production

Your answers go directly to our in-house manufacturing facility. Here, we analyze them using our proprietary algorithm, and your personalized formula takes shape. Our laboratory staff then weigh and measure each of your chosen active ingredient complexes with absolute precision. Once your formula has received the last drop of valuable ingredients, it is blended and bottled in a recyclable bottle.

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Understand your hair like never before.

Yours Truly Hair Analysis

The Yours Truly hair analysis is the way to finally get to know your hair 100%. The hair care we create based on the analysis is tailored to your hair at a microscopic level. You'll learn all about:

  • Your true hair structure
  • The condition of the scale layer
  • The elasticity of your hair
  • Your hair strength
  • Your overall hair health

100% analyzed. 100% personalized.

Our signature fragrances

Endless worlds of fragrance

A familiar scent fills the air, and you're swept away by memories, reliving a past moment as if you were experiencing it again. Fragrances are truly something special! Discover our unique fragrance compositions and let yourself be enchanted.

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Black Light

As you drive, you think about what to wear tonight when you dance on the rooftops of Berlin. You feel alive and awake and dance until the early morning.

A rich, creamy experience with dominant notes of mimosa, peach, and apple. Base notes of vanilla and musk round it off with a touch of sweetness.

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Terracotta Stone

You're riding a Vespa through sunny Tuscany, Italy. A light breeze caresses your face, and as you pass the lemon trees, summer surrounds you with every breath.

A spicy and warm blend of dominant jasmine, lemon, and peach notes. Base notes of vanilla and patchouli refine the composition into a luxurious fragrance.

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Luxury Care

We begin in a luxury hotel in the Caribbean. A rose-covered bath awaits you. You immerse yourself in the tub and a fruity floral scent rises from the warm water.

A sweet, floral fragrance composition with dominant notes of rose, pineapple, and orange. Base notes of musk and sandalwood complete the scent with a soft aroma.

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Evening Sky

As you sit outside under the open sky, the sun sets, painting the firmament with warm colors. You feel the pleasant evening air as the sun slowly dips below the horizon.

A powdery-soft fragrance with dominant notes of basil, anise, bergamot, and jasmine. Base notes of tonka bean, caramel, vanilla, and musk lend the fragrance a comforting and warm aroma.

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Minted Woods

During a walk in the woods, you listen to the rustling of the leaves in the wind. The fresh, woody forest air makes you breathe deeply, and you feel yourself recharging in nature.

A cool, spicy fragrance with a dominant mint note and the freshness of eucalyptus. The base notes of pine and cedarwood complete the earthy, natural fragrance composition.

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Moringa Blossom

You are enjoying your day outdoors. On your way home, you walk across a wonderfully fragrant meadow of flowers.

A fresh, summery fragrance with a dominant note of moringa blossom and a hint of green grass and bergamot. The base note of ylang-ylang supreme lends the fragrance lightness.

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Fragrance-free

For sensitive noses and skin, you can choose the fragrance-free products. They will then have a pure and unaltered scent of the ingredients used.

Discover the personalized product world

Personalized Shampoo

With our personalized shampoo, you receive a product specifically tailored to the needs of your hair and scalp. It contains pure, powerful active ingredient complexes that will benefit your

More information about the shampoo

Personalized conditioner

With our personalized conditioner, you get exactly the care your hair needs. Clean active ingredient complexes nourish your hair, provide moisture, and make it easy to comb without weighing it down.

More information about the conditioner
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Hair analysis

With hair analysis, you'll gain deep insights into your hair health. The products you can order are then precisely tailored to your hair based on the analysis results!