You stand at the center of everything we do
Individuality is the North Star of Yours Truly. We focus on you, your needs and your wishes. YOU are unique - and that's a blessing! Because your hair is unlike any other, we have developed Yours Truly to give you the most beautiful hair.
Then comes the team
Yours Truly is part of Wild Beauty GmbH, a family-run enterprise with more than 25 years of expertise in the beauty industry. From the peaceful town of Seeheim-Jugenheim in Hessen, the small team of Yours Truly operates as part of a large family.
The founders of Yours Truly
Yours Truly was conceptualized by Veronika and Noah. Veronika is a business development manager. With over 15 years of experience in professional hair care, she manages the brand day-to-day. Noah, her husband, is the Managing Director of Wild Beauty GmbH. He is a passionate businessman, who holds the reins of the company.
The heart of Yours Truly
The core of Yours Truly is our in-house GMP certified laboratory. Our lab team not only produces and fills your customized products by hand, but also conducts research, development and product testing. All to ensure that you get your perfect product through our quality certified processes.
The brain of Yours Truly
Our proprietary algorithm ensures that we use the right ingredients in the right concentration for your personalized products. The algorithm calculates your unique formula ingredients based on your answers in the questionnaire in real time.
The soul of Yours Truly
From the beginning, the aim of Yours Truly has been to create hair care products in professional salon quality. That's why we work closely with partner salons throughout Germany, Austria and Switzerland. All active ingredients and ingredient combinations we use have been developed with and tested by hairdressers.
The engine of Yours Truly
From the purchase of raw materials to the development and production of the products, from the design of the packaging to the marketing and communication, everything is done in-house. We rely on our internal resources to make sure that Yours Truly is perfect for you and your individuality!
Are you ready to entrust us with your hair?
Online questionnaire