Our philosophy is simple— one size fits no one. Everything we do is centered around you as an individual. We care about how our product affects your hair, your body, and the environment you inhabit.
Our standards
Personalization
What makes Yours Truly unlike anything else is the accuracy of our robust personalization algorithm. Because we have millions of possible formula combinations, we’re able to match your unique hair perfectly. Our personalization algorithm calculates multiple variables in real time to reveal the perfect formulation of active ingredient complexes. Every step along the way has been guided and informed by an experienced hair care expert. When you order, we hand-mix each product to order, because to us, you're not just a number; you’re an individual, and we want these products to be truly yours.
Online questionnaireClean Beauty
Our formulas are every bit as hardworking as they are kind. We combine carefully selected raw materials with rigorous testing methods to ensure care for your hair, your skin, your body, and the environment. And while we mix each bottle especially for you, every single formula is vegan, animal-friendly, and filled with ingredients that are up to 100% natural origin*—all of which are made in Germany in sustainable, recyclable glasses.
Yours Truly is as much about what we put in the bottle as what we leave out—completely clean, yet completely effective.
*Dependent on final formulation
Proven Standards
Expertise is at the heart of everything we make and everything we do. We’ve infused hair care professionals into every step of the process, bringing high-end salon quality to your home. We work with a team of best-in-class professionals from all over Germany to help develop and test every possible active ingredient complex. We then verify everything from basic ingredients and fragrances to individual hair conditions and needs.
Explore the ingredientsSustainability
The only factor as important to us as the health of your hair, is our impact on the planet. It’s time to start doing business differently— and every business decision we make is based on the big picture. That’s why we only use recycled and recyclable materials, FSC paper and glass. All our products are made to order in Germany creating less waste and reducing our carbon footprint. Most importantly—we’re not done. We’re constantly improving our efforts, harnessing new innovations and processes for a sustainable future. Join us in our efforts toward a kinder, more responsible way to do hair care.
