The power of wheat: Proteins in shampoos, conditioners & co.
Protein-rich hair care works wonders to combat hair breakage and stubborn hair. That's why we use hydrolysed wheat protein in our personalized shampoo and conditioner formulas whenever hair is in need of effective repair and restructuring. Read below to learn how wheat-derived protein can fortify and protect your hair!
Harness the power of wheat protein in hair care
Wheat-based protein is known for its strong purity and small molecular size. This allows the carefully extracted natural ingredient to penetrate deep into the hair's shaft and create the ideal basis for the gentle repair and restructuring of the hair's natural structure.
As it naturally binds with the hair's natural keratin, wheat protein softly wraps around hair like a protective cocoon, effectively coating it with a nourishing protective layer. Put down those scissors! Shampoos and conditioners with proteins are capable of reliably and gently repairing structural damage and even smoothing the roughened cuticle layer of damaged ends.
Protein-rich hair care transforms limp and lifeless hair into luscious locks with increased resistance to frizz and split ends. Colored hair can also benefit from the natural film formers found in shampoos containing proteins: Effective protection against environmental influences keeps color looking fresh for longer.
Natural hair care with wheat protein
Thanks to its nourishing and protective properties, wheat protein is one of the most popular ingredients used in natural cosmetics and often features on the list of ingredients found in protein shampoos and conditioners, along with shower gels, bath soaks, creams and lotions.
The natural product is obtained through a process known as hydrolysis. In this process, the wheat protein is extracted from grains of wheat using water. As one of the oldest crops in Europe, wheat is now grown all around the globe. The fusion of grain and wild grass farmed today can trace its origins back to the Middle East.
At Yours Truly, we use wheat protein along with a number of other plant-based ingredients in our vegan, animal-friendly formulas, such as, moringa, which can be found in all of our hair care products. Depending on the ingredients contained in your personalized shampoo and conditioner, your formula will be up to 100 %* natural origin.
Is wheat protein the miracle your hair's been waiting for? Discover now!
Want to achieve sleek, straight hair without risking heat damage from straighteners and hair dryers, or are you looking for a way to combat frizz and split ends once and for all? Wheat protein may be the answer to all of your hair cravings!
Join us in discovering whether wheat protein will do wonders for your hair – take our online questionnaire to receive your very own personalized formula for your shampoo and conditioner!
*Varies depending on the product and final formula.
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